- 27 Sep
Digital War Takes Shape on Websites Over ISIS
WASHINGTON — Along with its surprising military success, the Islamic State group has demonstrated a skill and sophistication with social media previously unseen in extremist groups.
And just as the United States has begun an aggressive air campaign against the militants, Richard A. Stengel, the under secretary of state for public diplomacy, believes the United States has no choice but to counter their propaganda with a forceful online response.
- 23 Sep
10 Marketing tips for engaging with your social audience
Social media allows you to engage directly with your customers, potential customers, and brand representatives about everything from products to challenges, wherever they are. Treat social media like a telephone, not a megaphone — this is the secret behind business success on these channels.
- 25 Aug
Fighting the endless spread of ebola misinformation on social media
The largest Ebola outbreak ever--killing over 1,000 people in Guinea, Liberia, Nigeria, and Sierra Leone so far--is also the first major outbreak in the era of social media. Facebook and Twitter are the dominant social platforms in cell-phone-saturated West Africa, which means that fighting the disease often means fighting misconceptions, one Tweet or Facebook comment at a time. At a time when at-risk villagers may fear doctors who are trying to find and contain the virus, bad information can be worse than no information at all.
- 10 Mar
Why the comments section of your site is not the dark underbelly it seems
The reputation of the comments section as an“infamously troll-ridden Wild West of abuse, ignorance and spam” is alive and well. Popular Science shut down its comment sections. The Chicago Sun-Times did the same while it revamps the section. Vox launched without a comments feature. Quartz and The Dish haven’t bothered with them, either. Even YouTube is cracking down on its commenters, some of whom have earned their reputations as the biggest bullies of the internet’s schoolyard.