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China works hard to project soft power

China conjures various images. It could be food -- Peking Duck, steamed dumplings and the like. Or kung fu -- Bruce Lee and his dazzling martial-arts skills or more recently Ang Lee's "Crouching Tiger, Hidden Dragon." Or the giant pandas -- those cuddly creatures as photographed in the nature reserves or as portrayed in the Hollywood blockbuster, "Kung Fu Panda." Or Yao Ming -- the other cuddly giant who, until he retired last year, won games and friends in the NBA. Stereotypical or not, these are some of China's "soft power" resources.

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